The act of capturing sections of images in action, combining them and having them edited by a producer is defined as video production. There are different types of video production such as film production, event videos and marketing videos depending on the type audience on target and the size of production scale.
An idea which builds into a story and is written as a script usually prompts video production. There are three stages in video production which are; preproduction, production and post production and should be followed sequentially. The plans, requirements and the time frame required for the video production are all determined at preproduction stage. In video production actual capturing of the video contents is done at production stage which is quite involving. To ensure that the captured video sections have proper sound effects , good image resolution and are organized to communicate to the audience, the producer need to do video editing at postproduction phase.
The producer of a video usually oversees the idea of video production provides lighting, cameras, make _up artists, budgeting and actualizes it to produce a video. Government has legal rights that it has put in place such copy rights and video registration which the producer should adhere to for the video to be legalized. The entertainment industry is very competitive and it is the responsibility of the producer to do whatever it takes for best performance in video production. Video production has greatly benefited from advanced technology in that recently it is easier and quicker to produce a video.
All the technicalities involved during video production especially with the actors during casting is easily handled especially with an experienced producer. The producer should be able to understand the nature of his audience for the video to be thrilling and also focus on increasing the scope of the targeted audience as this eventually increases marketability of the film. Subtitles have been used by many producers in movie production with the aim of counteracting language barrier especially in situations where there targeted audience use two different languages.
Producers should really focus on the means of marketing their video if they intend to make profit this involves putting in place strict copy right regulation to prevent other producers from plagiarizing the video and allowing viewers to rate their work. It is quick to integrate, process and interpret information through videos in the modern society thus they are commonly used to pass information to the society and in learning institutions. Video production is very dynamic and has a lot importance as it can be used to preserve live memories, learning purposes, entertainment and more so a source of income. Young people have come to realize and improve their talents and hobbies such as acting and shooting videos and benefit financially through video productions.